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Dyson fans range extended

Dyson has developed two new Dyson Air Multiplier™ fans: the AM02 Tower and the AM03 Pedestal. Engineered for larger spaces, the floor standing machines produce a far greater airflow than the previous iteration – AM03 Pedestal generates 50% more airflow than the AM01 Desk fan.

Both new fans come with a remote control, which is magnetised to conveniently locate itself on the machine.

James Dyson says:
“Air conditioning is inefficient and gives little or no ventilation. The new machines are engineered to circulate smooth un-buffeted air in larger rooms. They draw in and amplify up to 50% more air than our desk fan.”

Dyson AM02 Tower fan specifications:
At 1 metre high and only 19 centimetres wide, the AM02 Tower is slender and running track shaped to take up limited floor space. 33 litres of air are drawn through a mixed flow impeller each second and amplified 16 times using Air Multiplier™ technology.

Dyson AM03 Pedestal fan specifications:
Offering the most airflow of all Dyson Air Multiplier™ fans, the AM03 Pedestal draws in 33 litres of air per second and amplifies the air 18 times. Unlike other pedestal fans, which use an awkward clamp to fix the height, AM03 Pedestal uses a constant rate Tensator spring to easily push or pull the loop amplifier to set the height and angle. The machine extends from a height of 1.2 metres to 1.4 metres for use in larger areas including living rooms and offices. It has no spinning blades, is easy to adjust and tilt.

How Air Multiplier™ technology works:
Dyson Air Multiplier™ fans draw air in through a mixed flow impeller – a combination of the technologies used in turbochargers and jet engines. Only 7% of the air generated by Dyson Air Multiplier™ fans actually passes through the impeller, 93% results from the inducement and entrainment of surrounding air.

Air is accelerated through an annular aperture set within the loop amplifier. This creates a jet of air which passes over an airfoil-shaped ramp and channels its direction. Surrounding air is drawn into the airflow in a process known as inducement and entrainment.

Conventional fans have limited settings. Dyson Air Multiplier™ fan airflow can be precisely adjusted up or down and oscillated by controls on the machine or remotely for the AM02 Tower and the AM03 Pedestal.

Notes to editors:

• Availability - The Dyson Air Multiplier™ desk fan is available now through the Dyson website and retail stores. The AM02 Tower and the AM03 Pedestal will be available through Dyson.co.uk and selected design stores.
• Cost – The Dyson Air Multiplier™ desk fan retails for £199.99 and is currently sold in the UK, US, Germany, France, Japan and Australia. The AM02 Tower and the AM03 Pedestal retail for £299.99
• Colour - The AM02 Tower will be available in iron/blue and silver/silver; the AM03 Pedestal will be available in white/silver.
• Easy to clean – With their simple loop, Dyson Air Multiplier™ fans are quickly wiped clean with a cloth.
• Weight – The AM02 Tower weighs 3.39kg and the AM03 Pedestal weighs 4.35kg.
• Noise – The AM02 Tower and the AM03 Pedestal are comparable to competitor products of similar performance in their categories.
• Remote – Turning the AM02 Tower and the AM03 Pedestal on and off, adjusting airflow rate and controlling oscillation can be done easily from across a room. The remote control uses a 3V “coin” cell battery and is curved and magnetised to store neatly on top of the machine.
• Guarantee - Dyson Air Multiplier™ fans have been tested for the equivalent of 10 years of constant use and come with a two year parts and labour guarantee.
• Power - The AM01 desk fan is designed for personal use while the AM02 Tower and the AM03 Pedestal use slightly higher power (65 watts versus 40 watts) to generate more airflow.
• Patents - There are currently over 100 patents pending on technology used in the Dyson Air Multiplier™ fans.

For further press information, please call the Dyson press office: 020 7833 8244 or email claire.thomas@dyson.com or daniel.crowley@dyson.com

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